Over the weekend, Jennifer Aniston was moved to tears during a visit to an Ulta beauty store in Los Angeles. The 54-year-old actress, best known for her role in Friends, went to check out how her brand LolaVie was being displayed on the shelves. Trying to go incognito, she wore a ripped floppy beige hat, oversized sunglasses, and a long gray cardigan.
Upon reaching the section where her LolaVie products were stocked, the actress, who recently paid tribute to her friend Julia Roberts, couldn’t contain her emotions. After making some purchases and returning to her SUV, Jennifer took a moment to reflect on seeing her own products in the store and was overwhelmed with happiness, shedding tears of joy at the success of her brand at Ulta.
Emotional Jenny: Jennifer Aniston was seen shedding tears in a video posted on Instagram over the weekend.
Attempting to control her emotions: The 54-year-old actress from Friends was moved to tears while paying a visit to an Ulta beauty store in Los Angeles to see how her product, LolaVie, was displayed on the shelves.
The footage was posted on her Instagram account, which boasts 42 million followers. It’s unclear whether the Cake actress was playfully pretending to cry or genuinely getting emotional. She showcased some of her preferred items, such as the LolaVie Restore and Protect Travel Kit. LolaVie has teamed up with Ulta Beauty to offer customers the opportunity to experience ‘the enchantment of LolaVie in person,’ according to a press release. Jennifer Aniston’s vegan-friendly, scientifically perfected haircare line, LolaVie, is now available at Ulta Beauty stores, marking its debut in physical retail locations. Starting Monday, customers can explore and purchase the complete array of LolaVie products at all Ulta Beauty stores and on Ulta.com. ‘The concept for LolaVie was conceived a while back,’ shared Jennifer Aniston, the brand’s creator.
The deception: She engaged with her followers for the first time from the comfort of a car, chatting away in the back seat of an SUV.
A clever approach to promote a product: Aniston appeared enthusiastic about showcasing her daily regimen.
Casual Jennifer was in a simple outfit, wearing a black shirt, black pants, and a knitted gray cardigan.
Since its launch in 2021, the success of our brand has gone beyond what I ever imagined! We are now expanding into Ulta Beauty, the largest beauty retailer in the United States.
“I am so excited that more people will now have the opportunity to try out LolaVie for themselves both online at Ulta.com and in stores,” Aniston shared in a press release. LolaVie made its debut in September 2021 with the Glossing Detangler, a product that has received numerous beauty awards.
Last year, on its one-year anniversary, the brand introduced the Restorative Shampoo and Conditioner. “I am thrilled to have LolaVie as part of our selection, and I can’t wait for customers, both new and returning, to experience Jennifer’s award-winning products at Ulta Beauty,” stated Monica Arnaudo, the chief merchandising officer at Ulta Beauty.
Off she went: Brad Pitt’s former flame made a sneaky visit to the store in a clever disguise.
A little disoriented: It appears she requires some time to find her way around the store.
Undercover: The recent high school grad rocked a tattered, slouchy beige hat and huge sunglasses along with a sleek, long, gray cardigan.
Taking a moment to admire herself: She strolled over to the aisle where her LolaVie skincare products were displayed.
On her way out: Her demeanor was as if she had just gotten away with a heist as she left the store.
Retail therapy: After finishing shopping, the Morning Show celebrity hopped back into her SUV and browsed through the products she had purchased, including some of her own.
She’s skilled in shedding tears, as evidenced by her overwhelming emotion upon discovering that the products are now available at Ulta.
As lovers of all things beauty continue to value their personal ethics, we are excited to introduce a brand that resonates so perfectly with environmentally conscious consumers looking for effective solutions that benefit both people and the planet.
We believe that our customers will wholeheartedly welcome LolaVie with open arms, and we are delighted to be a part of this new and exciting journey that will bring fresh opportunities for the brand.
The LolaVie collection at Ulta includes a range of products such as the Glossing Detangler, Perfecting Leave-In, Lightweight Hair Oil, Restorative Shampoo, and Restorative Conditioner.
According to a recent announcement, LolaVie was founded by Jen with a vision that beauty products should not only work well but also be good for you.
LolaVie is dedicated to creating innovative haircare products using high-quality, plant-based ingredients that promote healthy hair. Their mission is to provide top-notch, clean, high-performing haircare that is derived from natural sources and enhanced by scientific research.