Soccer sensation Lionel Messi has been chosen as the global brand ambassador for J&T Express. Messi serves as an inspiration to athletes of all generations due to his humble, hardworking, and dedicated nature. He embodies the principles that guide J&T Express.
Renowned football superstar Lionel Messi, known worldwide as a symbol in the sports realm, has been appointed as the inaugural global brand ambassador for logistics company J&T Express. The seven-time Ballon d’Or winner is experienced in the never-ending quest for excellence and perseverance, qualities that embody J&T Express.
Messi’s impressive contributions as the team’s leading scorer reflect his commitment to giving back to society, much like J&T Express’s dedication to serving the communities in which it operates. When asked about his success on and off the field, Messi credited it to the teamwork of his teammates. Similarly, J&T Express collaborates with local network partners to provide customers in all of its global markets with the best technology-enabled solutions.
Messi is set to elevate J&T Express’s status as a leading logistics provider and an all-around e-commerce expert throughout the supply chain. He wholeheartedly believes in the “better together” philosophy, which aligns perfectly with his partnership with the company. Rachel Liu, J&T Express’s global director, expressed her honor and excitement in collaborating with Lionel Messi as their global ambassador. His work ethic, humility, and dedication resonate with the values cherished at J&T Express, making him an athlete who transcends generations.
Messi serves as an inspiration to many with his determination and achievements. Our core principles of creating a compassionate, accountable, and long-term company are deeply connected to this. Since its inception, J&T Express has achieved a lot. We share the same enthusiasm and drive to always improve ourselves. J&T Express aims to provide logistical solutions that connect its customers to the world, similar to how the sport of football unites millions across the globe.
“I am thrilled to be part of this journey,” Messi expressed. In its quest for a role in the revolution of the logistic service value chain, J&T Express has teamed up with Messi to enhance the visibility of the J&T brand and raise awareness of J&T products and services. With Messi’s signature on board, logistics provider J&T Express is starting a number of activities leading up to the holidays and the new year, including a social media campaign with the hashtag #JTBetterTogether.